If you've read my Mission Statement, which is a letter from me to you, you'll see that I discuss why I write about the things that I do. Most of what I write is more than just my passions...I try to write about things in which I have some level of expertise. I want to discuss with you a little further why this is important to me.
With expertise comes the intention of steering readers in the right direction...knowing for sure that this product will benefit you for reasons x, y, and z. But really, it's more than that. A few of the blogs and articles I've read recently have helped me to realize why I should strive to keep the expertise factor in the majority of my posts: if you have some expertise, your work will be more original.
If you have real knowledge about the topic of your article, you're going to provide your readers with something they haven't already heard or inspire them with a perspective that they haven't already considered. I've read some downright horrible articles recently. Completely generic. Overdone. Boring. Useless. Granted, that's my opinion, but it helped me to reflect on my own writing. I'm not going to waste your time. If your time was wasted reading it, my time was probably wasted writing it.
I will not waste your time with articles like...
"How To Get Him to Like You"
"What To Keep In Your Purse"
"How To Feel Refreshed"
"Why He Isn't In Love With You"
.....really, people?! Readers will not waste their time reading something that will not provide them with any gain. They can find a million of those articles anywhere, and they'll all say the same thing, and none of them will actually be beneficial at the end of the day. Yes, I do have articles like "15 Creative Ways To Make Today A Better Day," "10 Special Gift Ideas," and "How To Survive A Long Flight," but more than likely, at least something from those articles is new information to you...at least I hope so.
Another thing I've contemplated by reading poorly written articles is how little people understand good writing. I may not be Shakespeare, but I think that I have a pretty good idea of how to grammatically compose an article with punctuation and good vocabulary. If you aren't a good writer, you aren't inspiring your readers. You are instilling carelessness in them. It's not inspiring. It's not helpful. It's bad.
The thing is, blogs and articles need to be about more than just your passions -- your passion needs to be writing, itself.
If you're still reading this, you're either a writer yourself, or you're a big fan of my blog. Thanks for sticking with me. I'm coming off of my soapbox now.
The REAL intention of this article is to tell you that...I'm starting a new category on my blog! Inspired my the thoughts in this very post. It's called "writing" (how original of me) and the point is "writing about writing." It is going to be geared towards writers in hopes that we can all share our tips, tricks, and rants with one another. This is something I haven't seen another blogger do, so let's hope it works out. A while back, I posted "Why You Should Be Blogging," and that will become part of this category, too.
Happy writing, happy reading.